A diner providing a phone number for service does not automatically want promotional messages. Consent needs to be specific, optional and easy to understand.
Do not bundle permission with ordering
Present promotional WhatsApp permission separately from normal service or contact details. Avoid preselected boxes and unclear labels. A guest must be able to use the menu without agreeing to marketing.
Keep email and WhatsApp choices independent
A customer may welcome occasional email offers but decline WhatsApp entirely. Store separate choices with the relevant text version and date. Withdrawal should stop future promotions through that channel without interfering with necessary service.
Use only approved sending infrastructure
An interface for entering Meta Business or WhatsApp provider credentials does not authorize campaigns by itself. Respect official platform approvals, message template rules, suppression lists and applicable Indian privacy requirements. KyaLoge's marketing sending remains disabled.
Here's what this looks like in practice.
Illustrative situation, not a claim about a real KyaLoge customer.
A guest provides a phone number so the restaurant can resolve a seating issue. A month later the owner wants to send a festive offer. Having the number does not mean the guest opted into that marketing purpose.
A better way to handle it
Ask separately, with WhatsApp promotional consent off by default. A future promotional campaign needs an approved provider and an up-to-date recipient suppression process. Service details and campaign lists should not silently merge.
Try declining WhatsApp while agreeing to email offers, then reverse the choices. Confirm that each preference changes only its own communication channel.
Treating a checkbox labelled 'updates' as permission for every type of message.
What to check before making a decision
- 01No prechecked promotional consent.
- 02Independent email and WhatsApp selections.
- 03Document how someone unsubscribes.
- 04Never send campaigns before provider and compliance approval.
Keep the useful part.
Have qualified legal counsel check the exact consent notices and retention process for your restaurant's obligations.
Editorial note. This guide was prepared for restaurant operators using illustrative examples, not customer research or independent professional advice. Verify any legal, tax, dietary or platform-specific requirement with the relevant authority.